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 :: Famous Quotations Topic: Advertising (49 Quotations)

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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
~ Marshall Mcluhan

 

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If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
~ Leo Burnett

 

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If you don't believe in your product, of if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.
~ Jay Levinson

 

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In advertising, not to be different is virtual suicide.
~ William Bernbach

 

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In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.
~ Jay Levinson

 

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It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.
~ Raymond Chandler

 

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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
~ Leo Burnett

 

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No agency is better than its account executives.
~ Morris Hite

 

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One ad is worth more to a paper than forty editorials.
~ Will Rogers

 

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Promise, large promise, is the soul of an advertisement.
~ Samuel Johnson

 

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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
~ John Enoch Powell

 

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Sanely applied advertising could remake the world.
~ Stuart Chase

 

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Several years before birth, advertise for a couple of parents belonging to long-lived families.
~ Oliver Wendell Holmes

 

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Society drives people crazy with lust and calls it advertising.
~ John Lahr

 

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Telling lies does not work in advertising.
~ Tim Bell

 

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That's the kind of ad I like, facts, facts, facts.
~ Samuel Goldwyn

 

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
~ Peter F. Drucker

 

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The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.
~ Wyndham Lewis

 

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The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.
~ Morris Hite

 

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The modern little red riding hood, reared on singing commercials, has no objections to being eaten by the wolf.
~ Marshall Mcluhan

 

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